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Newsletter Delivery: Paper Wins Over Online?

Kim Klein, of the Grassroots Fundraising Journal reports that her subscribers overwhelmingly prefer paper to online delivery of their newsletter. She also suggests that organizations consider a balance between paper and online media. Grassroots Fundraising Journal - Dear Kim Q&A Column

My own thoughts on this subject are in agreement about finding the balance that works best for your own organization. We're still figuring out what that balance is for GalaxyGoo. So far, we've always published online, and only print when we have special events.

We are still planning on publishing a printed GalaxyGoo newsletter, and if all goes well, we will be opening subscriptions this year.